August Equity’s portfolio company Boat International has boosted its presence in the superyacht market thanks to two recent acquisitions. The company has purchased both The Wood Report, a leading database and information provider for the superyacht industry, and the remaining 50% stake of The Captains’ Hideout, an established event for captains and their crews at superyacht shows worldwide.
In addition to these acquisitions, Boat International has increased its product offering by launching its latest title, Boat International Gulf, a bi-monthly title for the Middle East market. “Boat International Gulf is targeted at a highly affluent and sophisticated market,” explains Boat International CEO, Tony Harris, “and the best way to reach them is to communicate in their own language.”
“We look forward to an exciting phase of development for Boat International,” says Fraser Davidson, investment director at August Equity. “The core business is performing exceptionally well underpinned by the strong underlying economics of the sector.”
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