Family First was established in 2019 with a clear ambition to become the number one quality childcare provider in the UK.
At the time of the original transaction the business was made up of four nurseries in central London. It has since grown to 40 nurseries in London, the West Midlands, Essex and the South East in little over two years, offering more than 2,650 places. The business is strategically growing within commuter belts, metropolitan cities and areas of housing growth, recognising a shift in housing requirements as a result of the Covid pandemic.
Under the leadership of Andy Morris, former CEO of Asquith Day Nurseries and Pre-Schools, as Chair and Ollie Humphries as CEO, the business continues to grow through acquisition and roll out of new sites with the aim of becoming one of the UK’s largest and highest quality nursery groups.