Strategy

We are the UK's leading lower-mid-market private equity investor, focusing on primary buyouts in essential services and B2B software.

For over 20 years, we have directly sourced high-potential, exceptional businesses within specialised subsectors.

We grow high-performing, niche leaders to create scaled platforms that offer a strategic benefit to trade buyers and achieve premium valuations.

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Sector focus

Our deep sector expertise and trusted advisor network enable us to build strong, long-term relationships well ahead of any transaction. We’re known for being straightforward and collaborative — an approach that consistently delivers a high conversion rate on the opportunities we originate.

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Target characteristics

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Investment themes

Our investment strategy focuses on sectors with strong connections with our existing portfolio, targeting new investments that have one or more touchpoints with a previous investment, i.e. Adjacencies.

We systematically map out high-potential adjacencies and pursue them through direct, tailored, and well-qualified outreach to potential platform businesses. This origination-led approach enables us to secure high-quality opportunities — often backing businesses and teams we've known and built relationships with over many years.

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Partners in growth

We are growth-focused investors with a hands-on, partnership-led approach. Our value creation strategy combines deep sector expertise with operational know-how to help businesses unlock potential, scale with purpose, and lead in their markets. We collaborate closely with portfolio companies from day one - embedding the tools, talent and strategies needed to drive performance and create long-term value.

Accelerating Organic Growth

We work closely with Management teams to accelerate organic growth by developing their value proposition, deepening customer engagement, and driving sustainable revenue. Our support focuses on three key areas:

Go-to-Market Strategy From refining sales methodologies to enhancing marketing collateral, we help businesses build more effective go-to-market strategies which drive customer leads, improve conversion and accelerate revenue growth.

Product & Service Expansion We help identify unmet customer needs so our portfolio businesses can create new products and services, to capture an increased share of wallet and drive revenue retention.

Pricing Optimisation We work alongside our teams to ensure that pricing is used as a lever for margin enhancement and sustainable financial performance. We provide our teams the tools to design pricing strategies that maintain customer retention whilst improving profitability.

Strategic M&A

We pursue targeted M&A strategies that enhance core capabilities, expand geographic reach, enter new markets, and drive organic growth. Each acquisition is evaluated through the lens of long-term value creation, with a focus on integration discipline and sustainable organic growth.

We acquire businesses that complement and strengthen the existing platform, deepening sector expertise and expanding service breadth.

We maintain a disciplined integration approach to ensure cultural alignment, operational efficiency, and maximisation of value.

Ultimately, M&A is a catalyst for unlocking further organic growth, enabling our portfolio companies to scale faster and with greater resilience.

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Cross-Border Growth

With deep experience operating across global markets, we support portfolio companies in unlocking international growth and navigating the complexities of cross-border expansion.

We look for opportunities to enter or scale in high-potential geographies, supporting regional growth and access to new customer bases.

Working closely with management, we shape tailored market entry strategies to ensure sustainable growth.

Our supportive approach enables businesses to expand with confidence, adapt to local market dynamics, and establish a lasting presence in new regions.

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Talent & Leadership

Our internal talent function works closely with portfolio leadership to strengthen teams, enhance organisational capability, and make better hiring decisions. We recognise that each company journey is unique and support our leaders with the right help at the right time.

Over the last 20 years we have built up a substantial network of both situational and sector experts, in the markets we operate, who know what good looks like, can help accelerate value creation and who can assist in a variety of different circumstances.

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ESG

We integrate ESG into every stage of the investment journey as a value creation lever, not as a tickbox exercise. By working closely with our portfolio companies, we help them improve ESG performance, building resilience and enhancing appeal to investors and customers alike, ensuring they achieve ESG excellence.

Responsible Investing

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